Sneak Preview Event Offers First Glimpse of New

Yu-Gi-Oh! TCG Expansion Set

(Carlsbad, Calif. – May 16, 2005) — Celebrating the much-anticipated release of the newest Yu-Gi-Oh! TRADING CARD GAME expansion set -- The Lost Millennium -- Upper Deck Entertainment (UDE), -- in association with the Konami Corporation -- invites Yu-Gi-Oh! TCG fans to take a sneak preview of the upcoming set on Saturday and Sunday, May 28 and 29.  Celebrating the release in over sixty North American cities, and various cities across Canada and Australia, The Lost Millennium Sneak Preview event will allow Duelists a chance to get their hands on the new cards before they are available anywhere else.  Duelists can also compete to win prizes, and receive an all-new Shonen Jump “Amazoness Chain Master” card, with registration.  This will be the first time the card is offered outside of Japan, in English.

Through partnerships with the North American version of the hugely popular SHONEN JUMP Magazine, winners of the Sneak Preview tournaments will also win a Yu-Gi-Oh! TCG poster signed by Kazuki Takahashi, an exclusive Yu-Gi-Oh! Sneak Peek graphic novel, free booster packs from the new set, and The Lost Millennium t-shirt.  

To find The Lost Millennium Sneak Preview event near you, visit www.yugiohpreview.com. 

In this exciting new set, Duelists can uncover hidden secrets of The Lost Millennium and unearth ancient Machine and Rock Monsters who hide powerful effects.  The Lost Millennium also allows Duelists to command a squad of Elemental Heroes and combine them in different ways to combat evil, steal their opponent’s monsters with the skills of the Charmers, or use the Spell Card, “Brain Control.” 

Nearly thirteen thousand excited Yu-Gi-Oh! TRADING CARD GAME fans participated in recent Sneak Preview events in which Upper Deck Entertainment (UDE) Premier Tournament Organizers (PTOs) hosted throughout various countries across North America, Latin America, and Oceana.  The recent Flaming Eternity Sneak Preview Event attendance in February nearly doubled last November’s Rise of Destiny Sneak Preview Event, which attracted over 6,000 attendees throughout all locations worldwide.

The Yu-Gi-Oh! TCG is a product of the KONAMI CORPORATION, and is distributed worldwide (with the exception of Asia) by the Upper Deck Company.

For more information on tournaments, the latest in Yu-Gi-Oh! TCG news and product introductions, visit www.yugioh-card.com or www.upperdeckentertainment.com.

 About Yu-Gi-Oh!™

The object of the Yu-Gi-Oh! TRADING CARD GAME is to win a Match (which consists of three duels) by reducing an opponent’s “life points” from 8,000 to 0.  This is accomplished through a series of turns using a deck with a minimum of 40 cards and a combination of strategy, skill and luck.  Three main types of cards are used in the Yu-Gi-Oh! TCG:  Monster Cards, Spell Cards and Trap Cards, with each category being further divided into sub-categories.  For more information on the Yu-Gi-Oh! TRADING CARD GAME or Upper Deck Entertainment, please visit www.yugioh-card.com  or www.ude.com.

Konami has shipped over 4 million units of Yu-Gi-Oh!(tm) videogames in North America since the series' debut in March 2002, including: Yu-Gi-Oh!(tm) Forbidden Memories for Sony PlayStation®, Yu-Gi-Oh!(tm) Forbidden Memories Premium Edition for Sony PlayStation®, Yu-Gi-Oh!(tm) Dark Duel Stories for Nintendo Game Boy® Color(tm), Yu-Gi-Oh! The Eternal Duelist Soul for Nintendo Game Boy® Advance(tm), Yu-Gi-Oh!(tm) Dungeon Dice Monsters for Nintendo Game Boy® Advance(tm), Yu-Gi-Oh!(tm) The Duelists of the Roses for Sony PlayStation® 2, and the recently released Yu-Gi-Oh! Worldwide Edition Stairway to the Destined Duel for Nintendo Game Boy® Advance(tm). The games are recognized for the deeply strategic and challenging gameplay based on the mega-popular Yu-Gi-Oh! universe.

The Yu-Gi-Oh!™ franchise is based on the Yu-Gi-Oh!™ comic series from artist Kazuki Takahashi that first appeared in Japan in 1996. It is currently being serialized in SHONEN JUMP, the monthly manga magazine published by VIZ, LLC. The comic spawned a hit cartoon TV show, a top-selling collectible card game, several videogames and other licensed merchandise. Yu-Gi-Oh!™ follows the adventures of Yugi, a young boy who possesses the "Millennium Puzzle" that allows him to transform into the "Game King" whenever he is challenged.

4Kids Entertainment Inc. manages the merchandising and television rights to Yu-Gi-Oh!™ in the United States. The animated series, Yu-Gi-Oh!™ King of Games, is broadcast eleven times per week on Kids WB.

About The Upper Deck Company

The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.  For more information on the Upper Deck Company, please visit www.upperdeck.com.

About Konami Corporation

Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation’s action and adventure titles include the popular franchises Metal Gear Solid®, Silent Hill® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami of America, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products distributed by Konami of America, Inc. can be found at www.konami.com/usa.